Cutting ACOS & Boosting Sales for a Home & Kitchen Brand
Brand Overview
Cutting ACOS & Boosting Sales for a Home & Kitchen Brand
A mid-sized Home & Kitchen brand was struggling with a high ACOS and stagnant sales despite consistent ad spending. Their PPC structure lacked focus, with overlapping campaigns, broad match wastage, and minimal keyword optimization – resulting in poor ROI.
Our Strategy:
We rebuilt the entire PPC architecture from scratch. Key steps included:
– Segmenting campaigns by intent and keyword performance
– Implementing negative targeting to cut wasted spend
– Introducing sponsored brand and video ads for visibility
– Optimizing bids daily based on conversion trends
– Segmenting campaigns by intent and keyword performance
– Implementing negative targeting to cut wasted spend
– Introducing sponsored brand and video ads for visibility
– Optimizing bids daily based on conversion trends
Result:
Within just one month, the brand saw a 42% increase in sales while reducing ACOS by 36% – achieving sustainable growth and stronger profitability.
"Bazelworx completely transformed our ad performance. We’re spending less but selling more — it’s a game-changer." — Brand Owner
- 2: $280K → $1.1M
2200% Sales Growth for a Baby Care Brand in Just 3 Months
A top-selling supplements brand was stuck at plateaued sales despite heavy PPC spending
- net profit exceeding $1,800
Turning Ad Spend Into Scalable Profit
The brand was experiencing flat growth despite consistent ad investment.
- 1: 97% → 22% ACOS
How Bazelworx Revived a Supplement Brand in 60 Days
The client was struggling in a highly competitive supplement category.
- 58% Wasted Spend Eliminated
Cutting ACOS & Boosting Sales for a Home & Kitchen Brand
A baby accessories brand was facing declining sales despite increasing ad spend.
- 32.5% to 34.4%,
Scaling Revenue Through Strategic Optimization
Despite steady sales volume, the brand’s growth had plateaued.
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